Whether you're just starting up, are a franchise operator, or are just plain curious, we want to take the time to introduce why Laserforce will be your supplier of choice. Laser tag equipment and systems are not just tools players pick up and use. They are an integral part of the virtual experience that will decide whether your business succeeds or fails.
The World of Laser Tag
Laser tag is a tried and proven business opportunity. However there have been failures. In almost all instance failure could have been avoided by careful planning and good management. Globally, on average Laserforce sites are 7.6 years old – the oldest in the entire industry. The Laserforce site in Brisbane, Australia is officially the oldest laser tag site in the world – it opened in 1987! Before you enter the world of laser tag evaluate the most typical causes of failure and ask whether you are at risk:
Poor Location
Choose your location carefully - you will normally only get one chance at getting it right. Avoid industrial estates and locations where rent will exceed 30% of your projected income. Never setup up unless you have an absolute minimum of 50,000 people within a 15 minute drive. Do you have a good location?
Bad Management
Why re-invent the wheel? By all means there is ample opportunity to individualise your site but Laserforce International has already done all the hard work in developing standard operating procedures. Our comprehensive six manual “bible” gives you the absolute best chance of success. Management skills need to be very broad and no-one is an expert at everything. Are you aware of your own strengths and weaknesses? Who will manage the things that you are weak in?
Undercapitalisation And Failure To Upgrade
Some sites open on a shoestring and it looks it too. Some sites do everything right for the first few years then fall into a negative spiral. You must keep your business looking fresh. You need to constantly upgrade your arena and you must take advantage of equipment upgrades as they become available. Do you have the motivation and foresight to keep things fresh and maintain a high standard of presentation?
The Laserforce Promise
We at Laserforce are straight shooters. We under no circumstances will sell you Laserforce equipment, if in our view your business plan is fatally flawed.
Choosing Your System
Choosing your system is critical, but how do you find your best supplier? The BIGGEST 3 considerations in choosing your laser tag supplier are:
PRODUCT + PRICE + SERVICE = PPS
PRODUCT
Laserforce technology is second to none. We focus on repeat play through realism and interactivity. Our key features are our recognized historic leadership in radio scoring, digital sound effects in the battlesuit, genuine role-playing, and our superb automated skill rankings and handicap system. Our Gen 5 equipment is the latest pattern having been continuously developed over nearly two decades. It is robust, reliable and sophisticated.
PRICE
Price is always a major consideration when deciding upon your equipment. Laserforce pricing is designed to help those that need time to pay their equipment off or to provide a cash discount to those that can pay for there equipment by the time they open their doors. Having a LOW price and also FLEXIBILITY in payments is the key to good pricing.
SERVICE
Service is gauged by friendliness, “no hassles”, speed, efficiency, warranty, infrastructure and Research & Development. Good service is easy to say but harder to do. It is also hard for a prospect to ascertain the service standard of a manufacturer. Please phone any of our sites for a reference.
Laserforce Opportunities
Laserforce can be installed in a wide variety of locations. It might stand alone, or be fully integrated into a theme park or Family Entertainment Centre (FEC). An unused upper floor is often a low cost site solution. A system can also be operated as an adjunct to existing amusement arcades, bowling alleys, shopping centres or go-kart centres. In fact, a Laserforce system is profitable in any location where leisure is the focus.
Space Requirements
Laserforce centres are operating very successfully in arenas as small as 1500 f² (150m²). Larger Laserforce centers cover in excess of 10,000 f², while the average size is 3,000 -5,000 f². Laserforce can certainly advise on space requirements, as we understand that these vary from city to city and country to country. The optimum number of battlesuits at a site depends more on the location than the size of the premises. For example a high profile downtown location could have 40 battlesuits in a 3,000 f² arena, while in a small country town a 12 battlesuit system may suffice. As a general rule of thumb you can plan on up to one battlesuit per 100 f² of space.
| Size of Arena | Maximum Battlesuits |
|---|---|
| 2,000 f² | 20 |
| 3,000 f² | 30 |
| 4,000 f² | 40 |
| 5,000 f² | 50 |
| 6,000 f² | 60 |
You not only need space for your arena you need space for your lobby, restrooms, offices, briefing room and armoury. As a general rule of thumb for stand alone sites the arena should occupy about 2/3 of the entire premises.
The Market
The magnetism of Laserforce attracts players across all age groups and both sexes. Demand is greatest for children’s birthday parties in the 7-13 year age group and the young adults in the 16-25 year age group, who are the most freely spending of all. The game is immensely popular with tourists, children, birthday parties, corporate and social groups.
Why Buy Laserforce?
There are now a large number of laser tag manufactures out there competing for your business. These manufacturers have gravitated towards either high end or low end systems with a few in between. Laserforce is a high end system and to the question, “Why buy Laserforce?” the answer is simple:
“Laserforce is a proven and reliable high end laser tag product, with the highest repeat play occurrence in the laser tag industry. The greater the incidence of repeat play the greater your profits.”
