The Market

Laserforce attracts players of both genders and all age groups. The greatest demand comes from children aged 7-13, usually for birthday parties, and young adults aged 16-25, who tend to spend the most money. The game is also immensely popular with tourists, and corporate and social groups.

With regards to gender, the greater demand does come from males, who comprise 66 per cent of players. However, a third of players are female. This exceptionally high rate of female participation is perhaps the most surprising thing about Laserforce and demonstrates its wide appeal. In fact, at age 15 the number of males and females is equal. We attract more females to laser tag by ensuring fairness of play, targeting our marketing to women as well as men, and creating more stylish-looking arenas and equipment.

Age & Sex Break-up